Driven by astrological themes, the branding & art direction for Dead Universe is inspired by the founder's roots in digital art and the 'momento mori' concept.
Dead Universe: Entertainment Studio
The brainchild of graphic artist Sheezycitie, Dead Universe is an indie entertainment brand committed to sharing comics, comic-related fashion, and music. The artist had numerous encounters with his own mortality, soon realizing that all of his unexplored ideas could disappear with him. Thus new understanding lit a unique fire of inspiration within him to create again. His inspiration for Dead Universe? He says, “One day I’ll die…the least I can do is follow my heart and create a world of my own in the meantime. Everyone should do that.” As a result, I was tasked with crafting a brand that echoed his newfound philosophy about life—create the world you want, you’ll die anyway.
